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Digital Media, IP & Technology Law Insights

Legal analysis for founders, creators, technology businesses and brands across intellectual property, digital media, AI, platforms and commercial law.

PAIL Solicitors digital media, intellectual property and technology law insights
PAIL® INSIGHTS Ideas · Rights · Technology · Commercial Strategy
The Idea Behind PAIL® Insights

Why “My Way”?

Frank Sinatra’s My Way captures something fundamental about intellectual property: the distinction between an idea and the individual expression of it.

Copyright does not give someone ownership of an idea itself, but it can protect the particular way that idea is expressed through music, literature, art and other creative works.

That principle of creating, building and expressing something your way sits at the heart of this blog. PAIL® Insights explores the legal issues that arise when creativity, technology and commerce meet — and the rights, relationships and decisions that determine who can control and benefit from what has been created.

About the Blog

Practical Legal Insight for a Digital World

PAIL® Insights brings together legal analysis, practical guidance and commentary across intellectual property, digital media, AI and technology, creators and talent, reputation, platforms and commercial law.

The articles are written for founders, businesses, creators and professionals who need to understand not only what the law says, but how legal developments affect ownership, commercialisation, contracts, risk and growth.

Every article is written, reviewed or edited by Peter Adediran, Founder Solicitor at PAIL® Solicitors.

Written & Reviewed By Peter Adediran Founder Solicitor · Intellectual Property · Digital Media · Technology · Commercial Law
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Privacy mobile apps

 

Privacy mobile apps

Data protection and privacy mobile apps is probably one of the highest priorities for mobile app lawyers.

As an entrepreneur the benefits of creating a concept that utilises tracking technology to bring people together, whether for a tryst or to build business or social communities are obvious. But what are the threats to personal privacy brought about by tracking technology, and how do you avoid any legal challenges?

Privacy mobile apps RFID Technology

RFID is a technology that has proven very controversial with respect to its implications for data protection and privacy. But of equal threat to personal privacy is satellite based geo-location tracking. Such technology is routinely used by apps like Foursquare and Google maps.

Privacy mobile apps Data Protection Laws

 Although there  is nothing unlawful about using a tracking function as part of a mobile app dating service for example,  you will still have to comply with the  data protection Laws, particularly Directive 95/46/EC on the protection of individuals with regard to the processing of personal data and on the free movement of such data (the “Directive” ).  The Directive is being superseded by the new draft Data Protection Regulation 2012. But the Directive remains the existing law for some time.

 You will need to implement a policy that incorporates the protection of data subjects including data storage and retention. You will also require a carefully worded clause in your terms and conditions dealing with the tracking of data subjects.

Seek advice

If you are already using geo-location technology in your app, and you have not considered the privacy implications, then you might want to seek legal advice.

To obtain a quotation, please contact us at (020) 7305-7491 or at peter@pailsolicitors.co.uk. We would be delighted to assist you. Mr Peter Adediran is the owner and principal solicitor at PAIL® Solicitors.  Subscribe to our newsletter to get blog post updates and other information about the firm straight to your inbox.

Please see our other articles on:

Mobile app privacy agreements

 
Defamation & PrivacyPAIL® Support TeamPail SolicitorsApps Lawyers, contracts, data protection, Foursquare, Geo-Location, Google maps, Mobile Apps, Peter Adediran, privacy, Tracking