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Digital Media, IP & Technology Law Insights

Legal analysis for founders, creators, technology businesses and brands across intellectual property, digital media, AI, platforms and commercial law.

PAIL Solicitors digital media, intellectual property and technology law insights
PAIL® INSIGHTS Ideas · Rights · Technology · Commercial Strategy
The Idea Behind PAIL® Insights

Why “My Way”?

Frank Sinatra’s My Way captures something fundamental about intellectual property: the distinction between an idea and the individual expression of it.

Copyright does not give someone ownership of an idea itself, but it can protect the particular way that idea is expressed through music, literature, art and other creative works.

That principle of creating, building and expressing something your way sits at the heart of this blog. PAIL® Insights explores the legal issues that arise when creativity, technology and commerce meet — and the rights, relationships and decisions that determine who can control and benefit from what has been created.

About the Blog

Practical Legal Insight for a Digital World

PAIL® Insights brings together legal analysis, practical guidance and commentary across intellectual property, digital media, AI and technology, creators and talent, reputation, platforms and commercial law.

The articles are written for founders, businesses, creators and professionals who need to understand not only what the law says, but how legal developments affect ownership, commercialisation, contracts, risk and growth.

Every article is written, reviewed or edited by Peter Adediran, Founder Solicitor at PAIL® Solicitors.

Written & Reviewed By Peter Adediran Founder Solicitor · Intellectual Property · Digital Media · Technology · Commercial Law
About Peter →

Discover Insights:

2025 Starts With Intellectual Property Lawyers Taking Action Against UK Retailers

Asda Sued For Allegedly Breaching IP With Mutant Oranges 

French Research Firm Advances Patent Infringement Case Against Leading UK Retailers in 2025

Legal Action Over Unauthorised Sales of Nadorcott Mandarins by UK Retailers

Nador Cott Protection S.A.S., a Scientific Research and Development Services Company, that holds the intellectual property rights for the Nadorcott mandarin variety (thanks to a UK Plant Breeder Right) has been taking aim at nine major retailers in the UK regarding unauthorised sales of Tango/Tang Gold.

On January 2, 2025, it initiated a lawsuit against Asda, the second-largest retailer in the UK, for patent infringement. This legal action follows the company’s successful settlement with Sainsbury’s last year.

Nador Cott has been targeting several major UK retailers for alleged violations of its patent-protected Nadorcott mandarin.

Intellectual Property and Agricultural Practices: The Asda Lawsuit Over Plant Varieties

The lawsuit against Asda centres on critical intellectual property rights issues concerning agricultural products and plant varieties. The "Tang Gold" mandarin is classified as an "Essentially Derived Variety" of the Nadorcott mandarin, safeguarded by UK Plant Breeder Rights legislation.

This ongoing dispute underscores the complexities surrounding agricultural practices across different countries and the commercialisation of specific plant varieties. In light of rising scrutiny regarding the sourcing of plant products, there is a heightened concern about the unauthorized use of patented varieties, particularly within major retail chains that operate on a globally.

Nador Cott is committed to protecting its substantial investment in the breeding and developing the unique traits associated with the "Tang Gold" mandarin, which entails significant research and development expenses. By pursuing legal action, Nador Cott aims to enforce its intellectual property rights and prevent retailers from profiting from its proprietary variety without authorisation.

Intellectual Property Solicitors: Navigating Agricultural Innovation and Patent Rights in the Asda Case

For intellectual property lawyers, this case represents a significant intersection of agricultural innovation and the enforcement of patent rights, as companies navigate the delicate balance between competitive practices and the legal protections afforded to their unique agricultural products.

To obtain a quotation, please contact us at (020) 7305-7491 or at peter@pailsolicitors.co.uk. We would be delighted to assist you. Mr Peter Adediran is the owner and principal solicitor at PAIL® Solicitors. Subscribe to our newsletter to get blog post updates and other information about the firm straight to your inbox.

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